What’s organic marketing anyway?
Organic marketing is the art of making it easy for your customers to find you, naturally.
No artificial tricks, no toxic stuff added to your marketing mix.
In traditional marketing – or Outbound Marketing – companies strive to find customers.
They use poorly targeted techniques. They interrupt people to get their attention (think of cold-calling, print or TV ads, billboards, junk mail, etc).
Organic Marketing – also referred to as Inbound Marketing – focuses on getting found by customers and answering their specific needs.
Every business deserves a good digital strategy
Most businesses cannot afford to have an in-house digital strategist.
But letting your web designer handle your online marketing is a risky idea.
Organic marketing gives you the tools and flexibility to optimise and manage your online presence when you need it.
Grow your business… naturally!
Some of the things we can do:
- write an organic digital strategy for you to implement with your design team,
- manage your website re-design / optimisation,
- coach you or your team for maximum online results,
- handle everything for you – from audit to implementation.
We can also provide coaching periodically or on a per-need basis.